Central, Arkansas

The Heart of The Natural State

With the state capital at its core, Central Arkansas blends civil rights history and presidential legacy with natural beauty, renowned food culture and year-round outdoor recreation. 

Ask any local, and they’ll be happy to tell you (and perhaps even show you) that Central Arkansas has it all. From the capital city of Little Rock, where you’ll find arts, dining, craft breweries, distilleries and entertainment to the natural beauty that unfolds in every direction beyond the city limits, this region showcases everything Arkansas is known for. And probably a few things you’d never have expected. 

Nature lovers will delight in the peace and quiet of Pinnacle Mountain State Park, Rattlesnake Ridge and Lake Maumelle, where trails beckon and mountain summits await. 

Along the Arkansas River, water enthusiasts find exceptional boating, fishing and waterfront recreation, while paddlers glide across the gentle waters of Lake Conway or cast for bass from the shaded banks. 

Explore the southern charm of Conway, home to several colleges and a downtown district full of boutiques, antique shops, cafes and restaurants. Nearby towns like Scott surprise with an archeological park, agricultural museum, plantation settlement and the opulent Marlsgate Plantation on the shores of Bearskin Lake. 

Come for what you know. Stay for what you didn’t see coming.